A picture speaks a thousand words. Imagine what a video can do. With online videos becoming a widely popular medium of content and information distribution, an increasing number of companies are now using videos for marketing and promoting their businesses, products and services.
Videos grab the attention of your target audience more quickly as they leverage both audio and visual for conveying your message. However making a marketing video is not a child's play. You can find innumerable videos on YouTube, search engines and other video directories. Question is how do you stand out from the crowd?
Here are the tips which can make your marketing video a cut above the rest.
Stick to your topic
Before making your video, find out what is it that you want your video to convey about your product or services. Be crystal clear and stick to your topic. You have a few minutes to convey your message to your audience, so you can't afford to stray from your topic. Don’t confuse visitors with lots of offers and services. Rather focus on one single benefit. The best way to make you video crisp and crystal clear is by writing a tight script and sticking to it.
Keep it short
The shorter the length of the video, the better. For maximum results keep your video up to maximum of 5 minutes long. It doesn't matter whether you are uploading a video on YouTube, your blog or your web site, the length of the video must not exceed 5 minutes. And in case your message can't be conveyed in 5 minutes time, try and break the video into various series where each part/episode can be 4 to 5 minutes long.
Incorporate relevant keywords
Apart from the content, search engines index videos too. Therefore do a thorough research and make a shortlist of the most relevant keywords. And incorporate them in the meta tags, descriptions and headings. Best is to target long tail keywords which will bring you maximum results.
Long tail keywords are more specific and have less competition. For instance, a video titled 'Spanish translations' will not take you to the top search engine ranking. On the other hand, the same video titled 'best English to Spanish translations' will have a better chance of appearing on Top 10 search engine ranking.
Video Closed Captioning
Earlier the only content we could optimize were the titles, descriptions and meta tags in a video. But all that has changed with YouTube closed captioning. YouTube is now so much more SEO friendly. According to the YouTube closed captioning, all the text spoken in the video can be read via the transcript. When you upload a video on YouTube, you can also submit a text file of the transcript which will enable the Google to index the video.
Upload videos on website and blog
In order to generate maximum leads, post a video on your website. For instance, if you have a hotel website, you can upload a captivating video on your reservations or accommodations page which will take your visitors on a tour of your hotel. Similarly uploading an accompanying video on your blog post can grab attention.
Last but not the least, encourage your visitors to leave comments on your video. Remember, the video is basically a social medium and you would like it to reach out to its widest possible target audience. Hence the more comments it attracts, the better. Increase your video exposure as much as possible by uploading on YouTube and many other popular video directories such as Metacafe, Dailymotion, and more. After uploading your video, make sure to write some forum posts or blog that provide links to your video. You can also post a link to your video on Twitter as well. This will facilitate in the viral process.
However make sure to approach only a professional Internet marketing solution provider for your video promotion. Not all companies have the efficiency or capabilities to successfully use the video marketing tool. Therefore do your research and approach a reliable search engine marketing solution provider which has a talented team of web marketers who can search the most relevant keywords for your video and optimize your video for maximum results.
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