An important constituent for any SEO campaign is the right keywords. But many a time people who consider themselves as SEO experts also make mistakes while choosing the keywords, as they consider the whole exercise just a matter of jumbling up few randomly chosen words or phrases relevant to the website themes.
If you want your web site or web page to show up in relevant searches, then you need to follow a proper process for keywords research. Here is a list of the few essential steps which you need to take while searching keywords for your SEO campaign:
1) Dig into your website: Before going for keyword research understand the product or services your website is providing. Dig into your site and check each and every page it's important that you take your time moving from page to page looking for anything that may be useful as a core term.
Few important areas where special attention is needed while searching for keywords:
- Product description
- Content
- Title tag
- Meta keyword tags
- Meta description tags
All these will help you in understanding what the basic theme is and what the basic key factors of the website are.
2) Brainstorm:
Brainstorming is also important and ranked on second because first of all we have to understand what our own site is all about then our next step will be to understand what the visitor is seeking in the site. Begin by asking yourself questions like ‘what questions are my visitors asking?’ or ‘what are my visitors trying to accomplish?’
Initially, keyword search must include the entire list that revolves around the subject. Brainstorm all words you think a customer would like to find in the search engines when trying for your service. Include single words, phrases and long tail keywords, those used during buying and research process. Moreover, you can get help by brainstorming ideas, from friends, colleagues or past customers.
In our next post we will talk about researching and finding what is important and where we have to pay more attention.
