Know Thy Customer When Researching Keywords-Part 2

In my last blog post, I discussed about how to search for the right keywords before starting an SEO campaign. Proper keywords research lays the foundation for any fruitful SEO campaign. In this post, I am going to discuss some more steps which are proven ways of searching for the right keywords.

Page explicit Keyword Research

It is a common practice for many so-called SEO experts to resort to keyword stuffing to optimize web sites, in a bid to make the web site climb up the search engine rankings. Moreover, the same meta tags are used on all the web pages of a web site, perhaps from either lack of correct knowledge about SEO techniques or poor content writing abilities.

Whatever the reason may be, keyword stuffing or repeating meta tags in not an effective technique. In fact, the search engines are now so scrupulous about picking the right kind of content that such shortcuts can actually prove to be counter productive. This is something that Search Engine Marketing Services providing companies should avoid at any cost.

Thus, it is important that keyword research should be done in a planned and focused manner and each page of the website should be optimized for 2-4 keywords. This is a good way of pushing the web site up the rankings on major search engines.

Latent Semantic Indexing (LSI)

Latent Semantic Indexing (LSI) is an essential element in Search Engine Optimization (SEO) for better keyword rankings in search results.

LSI is used by leading search engine Google as the scanner to look for good quality content that are informative and original. LSI also helps in controlling spam and has popularized the idea of using both primary and secondary keywords while writing content.

LSI is not at all new. Those who are doing keyword researches are using synonyms and long tail keywords. The long tail, less generic terms bring more traffic towards a site than the main keyword phrases. The bottom line is that Latent Semantic Indexing is currently a MUST in keyword research and SEO.

Keep it relevant

One must be clear while doing keyword research to find out keywords that are related to the theme of the site. Keywords can help a page rank well in search engines, but if the content is not informative or appealing enough to users or the keywords have been stuffed in only for optimizing the page, they will leave the site in seconds, and will probably never revisit the site.

Research, Research, Research

Never stop researching. Research is the ultimate MANTRA for selecting the right and most appropriate keywords. Do some indepth competitor analysis, check out social networking sites, browse forums, and blogs related to your site and make notes of the keywords that your competitors are using.

Once you are ready with your list of keywords then you can take help from different keyword research tools of your choice in order to remove irrelevant keywords and add better and more specific keywords to your keywords list.

Keep these points in mind and you will find your SEO campaign delivering outstanding results.

Know Thy Customer When Researching Keywords

An important constituent for any SEO campaign is the right keywords. But many a time people who consider themselves as SEO experts also make mistakes while choosing the keywords, as they consider the whole exercise just a matter of jumbling up few randomly chosen words or phrases relevant to the website themes.

If you want your web site or web page to show up in relevant searches, then you need to follow a proper process for keywords research. Here is a list of the few essential steps which you need to take while searching keywords for your SEO campaign:

1) Dig into your website: Before going for keyword research understand the product or services your website is providing. Dig into your site and check each and every page it's important that you take your time moving from page to page looking for anything that may be useful as a core term.

Few important areas where special attention is needed while searching for keywords:

• Product description
• Content
• Title tag
• Meta keyword tags
• Meta description tags

All these will help you in understanding what the basic theme is and what the basic key factors of the website are.

2) Brainstorm:

Brainstorming is also important and ranked on second because first of all we have to understand what our own site is all about then our next step will be to understand what the visitor is seeking in the site. Begin by asking yourself questions like ‘what questions are my visitors asking?’ or ‘what are my visitors trying to accomplish?’

Initially, keyword search must include the entire list that revolves around the subject. Brainstorm all words you think a customer would like to find in the search engines when trying for your service. Include single words, phrases and long tail keywords, those used during buying and research process. Moreover, you can get help by brainstorming ideas, from friends, colleagues or past customers.

In our next post we will talk about researching and finding what is important and where we have to pay more attention.